Image building, as a term, is simply improving the brand or public image of someone or something through good public relations, advertising and other means. Image building, or projection, is the presentation of something or someone to people in a certain way. It should give a good impression. To give a real appearance to a reality, a projection is necessary. Image building is what shapes public perceptions about an individual or something. The right projection or definite perception of entrepreneur, institution, staff, and products or services is cornerstone of an effective marketing or branding or promotion struggle. Globally, it is common to appoint people for the psychological-based and aesthetic-driven projections of leadership, institution and workforce as well as products or services. A business projection that is effective has three dimensions the leadership dimension, the institutional dimension, and the product or service dimension.
The ultimate goal of image building is to project a clear leadership style at the leadership level. An effective leader is missionary towards business objectives or threats, visionary towards ultimate business effects, dynamic towards manifold business processes or opportunities, and supportive towards all stakeholders or followers. The ultimate goal of projection at the institutional level is to project a particular organizational behavior or to gain goodwill. The organizational behavior is a unique combination of cooperation, competition and an innovative approach by all stakeholders to related business environments or people. A business projection that is right for your institution will make institutional strengths more effective and eliminate institutional weaknesses. An effective projection process promotes simultaneously products or services quality, and persons’ productivity or effectiveness. It is important to use marketing, advertising, and networking in a strengthening manner for the effective projection of product or services, leadership, workforce, or institutions.
A leader creates a business, and then shapes it through many organizational development strategies. Leaders are a unique representation of an institution. He or she is a symbol of high-ranking management in an established company and provides a lasting identity to all business stakeholders. An effective leader must have a strategic or tactical approach to appearance. Image building campaigns should be able to accurately project their leadership profile. The wrong projection of leadership could have a negative impact on institutional growth and development. For accurate projection of high-ranking leadership in large organizations, a veteran media cell is essential. Bad leadership projections can eat away at your time and make it difficult to fix the messages. Promoting someone or something is essential. Promotion is communication activity that uses monetary incentives to increase or capture market share for a product or service. Promotions are designed to engage and attract new customers. Promotion is also an element in a marketing mix. Any marketing mix has seven elements price, product promotion, place and people, process and positioning. These marketing elements are both physical and conceptual. For any marketing campaign to succeed, seven elements must be combined.